A woman with long dark hair wearing a brown T-shirt, light blue jeans, and white sneakers, squatting next to a white striped armchair with a laptop on the armrest, a camera on the floor, and a bottle of drink nearby.

Real marketing with purpose. No fluff, just focus.

Helping regional brands show up smart across socials, PR, content & video. Based in NSW, working wherever the story takes us.

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We amplify the people, places, and businesses that make small towns big on heart — through strategy, content, and connection.

  • We provide straightforward advice and personalised strategies that give you clarity and direction. Our focus is on understanding your goals and guiding you toward practical solutions that make an impact.

  • We believe great outcomes come from working together. By bringing the right people into the conversation, we build trust, strengthen relationships, and create results that last.

  • We shape stories, campaigns, and content that connect. Every piece is designed with purpose, to capture attention, spark conversation, and amplify what makes your brand unique.

WE ARE CREATING FOCUS

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WE ARE CREATING FOCUS →

We’re proudly based in regional NSW, but our work speaks to audiences all over Australia.

From city brands to rural changemakers, we partner with businesses of all shapes and sizes to craft clever, creative marketing that connects.

Our roots may be regional, but our reach is national, and our perspective is shaped by real experience, clear strategy, and a love for thoughtful storytelling. Whether we’re behind the camera at a country pub, running a launch campaign from our studio, or managing socials for a team in the city, we show up, dig deep, and get the job done.

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OUR SERVICES

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OUR SERVICES →

Founder & Managing Director

Meredith Abrams

Meredith’s career has paralleled the evolution of digital marketing, enabling her to adeptly navigate complex challenges and drive strategic growth for her clients through impactful, results oriented strategies.

Young woman sitting in a modern chair, wearing a beige cap, brown T-shirt, and light blue jeans, holding a laptop on her lap, with a white lamp and books on a side table nearby.

Her academic background includes a Bachelor of Communication Studies (Media and Culture) from the University of New England, a Graduate Certificate in Marketing from the University of Newcastle, a Diploma of Event Management from Events Australia, and certification as a Community Engagement Practitioner through IAP2 Australasia.

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  • WHAT OUR CLIENTS ARE SAYING

    “We have worked with Creating Focus for over 5 years now. Before working with them, social media was something we found very daunting, a massive platform that posed something of a minefield. They have turned social media into an extremely effective tool for us which has resulted in real tangible benefits for our business.

    The content is fantastic, message is consistent, and comments are dealt with professionally. We would absolutely recommend Creating Focus!”

    – Centrepoint Tamworth

  • WHAT OUR CLIENTS ARE SAYING

    “We found Meredith to be a wonderful resource for implementing our social media strategy on an ongoing basis.

    She is fastidious about maintaining a brand's ethos, voice and imagery on all social channels. She is committed to always being on message and is strategic in terms of content structure, yet creative and 'social' to ensure engagement with followers.

    Meredith is reliable, efficient & quick to respond - imperative with 24/7 social media.”

    – Powerhouse Tamworth

  • WHAT OUR CLIENTS ARE SAYING

    “Creating Focus Social Media handled our social media sensationally. Creative, clever, and on the ball when it came to covering all angles of our first national conference. Their support meant those who weren’t able to make it were able to follow online and feel part of our journey in a way they otherwise wouldn’t have been able to. Thank you so much!”

    – Motherland 

  • WHAT OUR CLIENTS ARE SAYING

    “Working with Creative Focus Social Media, led by the incredibly adept Meredith, has transformed our approach to digital marketing since 2021. Their service isn't just about managing our online presence—it's a personalised and tailored partnership that aligns perfectly with our goals.

    The team works closely with us to understand our aspirations and devises strategies that are not only effective but also resonate deeply with our audience. Their ability to navigate the complexities of digital engagement across platforms like Facebook, Instagram, TripAdvisor, and Google has been pivotal.

    It’s comforting to know that such a crucial part of our business is guided by a team that genuinely cares and knows precisely how to propel us toward our objectives. Their commitment to our success is evident in every interaction and every piece of content they deliver.”

    – Railway Hotel Gunnedah

  • WHAT OUR CLIENTS ARE SAYING

    "Creating Focus was a delight to work with. Very professional, produced high quality materials for us to use to showcase our work on multiple platforms and for different purposes. Efficient and delivered on time and within budget. I would highly recommend them!"

    – Rebel Black

  • WHAT OUR CLIENTS ARE SAYING

    "I had the absolute pleasure of working with Creating Focus on my social media content branding, and I couldn’t be happier with the results. They truly understood my vision and brought it to life in a way that felt authentic, polished, and totally on-brand. The creativity, attention to detail, and strategic approach made the entire process smooth and enjoyable."

    – The Polish Bar